Helping consumer apps grow faster.

MH Labs helps app companies improve acquisition, conversion and retention through web-to-app optimisation, product growth and technical expertise.

Grow your app

Discuss your app

Acquire more users

Web-to-app optimisation, SEO landing pages, paid strategy, ASO and experiments

Convert more users

Landing pages, mobile web journeys, install funnels, onboarding and CRO

Retain more users

Product improvements, engagement systems, analytics, experimentation and monetisation

Built through experience

Built from real product, engineering and growth work.

500k+

App downloads from products built and launched through hands-on experience.

11M+

Website users reached across consumer digital growth channels.

Consumer growth

Experience building, scaling and optimising consumer digital products.

What MH Labs does

Growth and product support for consumer apps.

From web-to-app conversion to product improvements, MH Labs helps app teams optimise the systems that turn attention into engaged users.

App Growth & Web-to-App Optimisation

Improve the journey from discovery to download with better funnels, experiments and conversion systems. Includes web-to-app strategy, app install optimisation, SEO for app growth, growth analytics, experimentation and conversion optimisation.

Consumer App Development

Build and improve mobile products with practical product and engineering experience. Covers mobile apps, MVPs, product improvements, backend systems and UX improvements.

Technology Advisory

Make better technical decisions around architecture, scalability and product direction for mobile-first consumer products.

Security & Digital Risk

Strengthen the foundations behind growing consumer products with practical reviews of risk, resilience and technical weak points.

Complete app growth systems

Growth is not just acquisition.

Successful consumer apps need more than installs. MH Labs helps teams improve the complete growth system — from first discovery, through download and onboarding, to long-term engagement.

Discovery

Improve the pages, search journeys and acquisition channels that introduce people to the app.

Download

Strengthen web-to-app flows, install intent and conversion moments before the store visit.

Onboarding

Reduce friction in first-use journeys so more users understand value and keep moving.

Engagement

Use analytics, experiments and product improvements to support retention and monetisation.

Founder-led growth and product support for consumer app teams.

Founder operator mindset

We understand apps because we have built and grown apps ourselves.

MH Labs combines consumer product, engineering and growth experience with a commercial operator mindset. App teams get practical support across acquisition, web-to-app conversion, product quality, retention and technical foundations.

• Hands-on experience building and launching consumer products

• Commercial thinking across acquisition, conversion, retention and monetisation

• Technical recommendations that help teams grow, optimise and scale

Grow, optimise and scale

The partner consumer app teams call when growth needs sharper execution.

If you need to improve acquisition, web-to-app conversion, onboarding, retention or monetisation, MH Labs can help identify practical next steps.

Grow your app

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